2. Regional Government Client
The extensive project involved working with the Client’s Managing Director (& senior managers) to develop a comprehensive Marketing Plan & business strategy to facilitate the setting–up of a new commercial business services firm.
BDM's integrated services included:-
- Establishing the 3-year financial targets for the 6-functional groups to achieve the required revenue targets by the end of the third financial year.
- Segmenting the market based on available statistical data & deriving the sales targets (& revenue curve to achieve the corporate aims).
- Also, conducting a sensitivity analysis to illustrate the project’s payback (v different sales, costs & pricing scenarios) & working with the Client’s Management Accountant to establish the project’s overall ROI.
- Market insight, strategy & competitor analysis
- IT strategy (& future offshore product development)
- HR strategy
- Training (& future use of virtual training platforms)
- Marketing
- Financial services
- Business Consultants
- Writing the Marketing Plan (& executive summary) & sign-off with the Client’s senior managers prior to presentation to the main-board.
The marketing strategy has since been implemented, although more detailed information on this project is still restricted.
