8. Web/e-commerce 'FAST-50' firm
BDM provided hands-on marketing support to a market-leading (FAST-50) SME firm to assist in launching a new software environment product intended for public sector organisations in the UK.
Benefits to the Client & Solutions
Working with the Client's team BDM applied industrial product marketing
techniques to show how different acquisition/licensing pricing scenarios affected
the product's Return-on-Investment. Defining a sales process for the added-value
services will allow the client to create additional revenue streams.
Interpreting the product's user-benefits and providing design of product information/IP will allow the client to show the product's interactive features using a website demonstration. The project stages were:
- Define the pricing scenarios, ROI and the sales process for the added-value services
- Cost Benefit Analysis related to Acquisition, Operation, Growth & Change measures
- Designing product sales information also suitable for interactive use on the website
Corporate Plan/Marketing Plan
Working closely with the Managing Director, BDM interpreted and contributed
the content (using the industrial product marketing methodology) for the marketing
content of the firm’s business plan which was subsequently presented
to the client’s shareholders and investors.
