Market Insight & Customer Intelligence b2b/b2c

Whether you need Market Insight to combat competitors, improve your customer service or to evaluate new business opportunities, market research & analysis can improve your competitive advantage.

New Product Development (NPD) can also benefit from specific research to understand how customers’ buying decisions are influenced by improvements to products & services, leading to more cost effective design & delivery.

Market Insight may include:

Evaluating profitable new product/service ideas & market entry opportunities (‘gaps’ in the market)
Identifying buying decision factors by customer-values/desirability factors
Quantifying market sector attractiveness (‘window of opportunity’) & payback for new products
Quantitative research on customer opinions/perceptions of your firm’s products & customer service.
Testing customer preferences to new product design concepts & brand recognition - Focus-groups
Market diversification - desk research to assess new market sectors (& competitor analysis) read more
NPD research to answer questions (user experience/customer values) prior to new product development.

Prior to starting any research BDM & its specialist partners will work with you to understand what questions have to be asked to improve knowledge & understanding. Design the structured qualitative/quantitative survey, agree methods of collecting/analysing information and conduct the survey & provide recommendations.

So how can this benefit your firm?

Well, we usually find that we can add-value at the first meeting outlining the most effective research solutions that will add knowledge & understanding. Request a confidential meeting or Project briefing template.

Market Insight & Assessment Tools

Quantitative research & analysis against pre-structured questions (web-based surveys)
Qualitative research focused on customers’ reactions to products & services (focus-groups b2b, b2c)
Structured competitor analysis (financial, product design, IPR, marketing/sales tactics, customer service)
Industry trends & forecasts & opportunities for partnering to quickly enter new market sectors
Customer trend analysis & understanding customer-values
Rapid assessment of your key business & market parameters using multi-axis polar charts (qualitative)
IPR surveys
NPD understanding the market ‘window of opportunity’ (v product development costs/risks) & ROI analysis

Case study: SAMAR Technology Limited

“The benefit to SAMAR Technology has been to rapidly assess the potential markets & product applications for licensing the technology to Original Equipment Manufacturers (OEMs) in several foreign markets”...read more

Andrew Sterry, Operations Director

Case study: Technology Firm Singapore/UK (restricted)

To improve growth the UK/Singapore client asked BDM to identify new markets where the firm could diversify. Analysis & presentation of the market research to the Client & Singapore Government's Venture Capitalist investors so that the client could win funding for a new outsourcing company...read more

Restricted case-history