Market & Customer Insight & Research b2b/b2c
Typically, research (qualitative/quantitative surveys) can be useful to answer questions relating to uncovering new opportunities (market-gaps), improving business results (sales/profitability) or to uncover potential risks (that may affect future business/sales):-
- What new product/service improvements will increase value to the customer (& improve brand loyalty)?
- How are customers buying decisions influenced by your product/service V your competitors offerings?
- What are the customers' future expectations & how will this impact product/service development (product road-map)
- Why would customers buy this new product/service (testing market attractiveness to reduce commercial risks)
BDM can provide both face-to-face & online surveys to independently assess customer requirements that may influence new product/service development (& suggest new product/service innovations):
Market Insight to innovation/design process read more
Typically, customer/market insight can deliver business benefits to influence NPD & reduce risks
Customer Insight & Market-gaps (new products, service delivery & competitor opportunities)
- Face-to-face interviews (questionnaire development for qualitative &/or quantitative structured research/analysis)
- Future market trend analysis (& competitor trends)
- Insight & reasons for new customer desires (product & service-delivery)
Marketing Strategy workshop can be helpful to address specific product/service marketing/sales or competitor issues...read more
Market Insight may include:
- Evaluating profitable new product/service ideas & market entry opportunities ('gaps' in the market)
- Identifying buying decision factors by customer-values/desirability factors
- Quantifying market sector attractiveness ('window of opportunity') & payback for new products
- Quantitative research on customer opinions/perceptions of your firm's products & customer service.
- Testing customer preferences to new product design concepts & brand recognition - Focus-groups
- Market diversification - desk research to assess new market sectors (& competitor analysis) read more
- NPD research to answer questions (user experience/customer values) prior to new product development.
Prior to starting any research BDM & its specialist partners will work with you to understand what questions have to be asked to improve knowledge & understanding. Design the structured qualitative/quantitative survey, agree methods of collecting/analysing information and conduct the survey & provide recommendations.
To discuss your project requirement (or to request a confidential meeting) please contact us