New Product & Service Innovation (b2b/b2c Clients)
Implementing a Market Insight study & analysis of the competitors’ offerings will add-value in understanding where market-gaps exist for improvements in products or services. The quantitative/qualitative research can also form the basis for innovation of new products & services to create a step-change in competitive advantage.
The product innovation process may include:- innovation workshops, solution generation (using structured TRIZ techniques) IPR surveys, technology & creative product design & modelling the users’ experience.
‘Wow, that’s what I want’
Testing out new ideas using virtual prototyping (3D products or screen simulations of software processes) can greatly enhance customer feedback. The customer-values & desirability factors will quickly become apparent & this can help to reduce the project’s risk & payback uncertainty & accelerate time-to-market.
BDM’s Market Insight, Product Innovation & Product/service Verification services include:-
1. Market Insight Assessment Tools
- Quantitative research & analysis against pre-structured questions (web-based surveys)
- Qualitative research focused on customers’ reactions to products & services (focus-groups b2b, b2c)
- Structured competitor analysis (financial, product design, IPR, marketing/sales tactics, customer service)
- Industry trends & forecasts & opportunities for partnering to quickly enter new market sectors
- Customer trend analysis & understanding customer values
- IPR surveys
- Understanding the market ‘window of opportunity’ (v product development costs/risks) & ROI analysis
Case study: Abeo Consulting
“BDM advised and assisted us in defining Abeo Consulting’s proposition and the packaging of our services to simplify the ways in which potential clients could engage, and gain value from, our services”...read more
2. New Product & Service Innovation & Design
- Innovation & Design workshops (IPR)
- Ideation & TRIZ techniques to increase competitive advantage
- Technology solutions (& risk reduction)
- Industrial design & branding
- Process design to minimise costs
- Human factors & ergonomics design
- Design optimisation (stress, vibration, heat-transfer, dimensional metrology)
- Customer service experience & process mapping
Innovation/design workshop: Product & service Innovation & design sessions to explore potential design improvements (incremental improvements or breakthrough design solutions). Contact us
Case study: SAMAR Technology Limited
“The engineering team & BDM have worked together to evaluate the product applications, market opportunities & to create the 3D-CAD simulations & product information pack, so that we can approach key OEMs worldwide”...read more
3. Customer Product/Service Verification Tools
- Photorealistic virtual prototyping 3D-CAD simulations
- Rapid prototyping 3D semi-functional models
- Demonstration software GUI & user experience
- Testing customer reactions to new products/services through focus-groups & with virtual prototypes
- Product brand identity & packaging design (POS)
- Multimedia CD-ROM presentations for industry buyers (b2b/b2c products)
To discuss your requirement (or to request a confidential meeting) please contact us