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New Product & Service Design & Process Development

Linking Market Insight, product/service Innovation & customer response testing (to evaluate new concepts/ideas) can quickly improve commercial confidence & accelerate the selection of winning ideas.

The product & service design process will typically include the following phases interspersed with project reviews with the Client to ensure that the project achieves its delivery milestones.

Typical Phased Product Development Cycle

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1. Project Brief

  • Marketing
  • Commercial
  • Technical
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2. Market Insight

  • Research: Primary & Secondary
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3. Innovation

  • Ideas/concept generation
  • IPR
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4. Concepts & Virtual Models

  • Customer response testing & survey
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5. Design selection

  • Project ROI
  • Risks
  • Plans/budgets
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6. Detailed design

  • Sub-system specs
  • Design for manufacture & value engineering
  • Testing/verification
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7. Pre-production

  • Supplier selection
  • Customer acceptance
  • Inspection
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8. Launch of New Product or Service

  • Marketing Campaigns
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Design Consultancy

BDM & its specialist partners canadd-value at each stage in the product development cycle. We are experienced at combining the Market Insight with Product Innovation to generate fresh ideas & concepts for product/services, and testing customers’ reactions to verify commercial attractiveness.

* Starting point:- A workshop to understand the key issues affecting your business.

BDM recommends a half-day session followed by a written report outlining the potential solutions & a second meeting with the Client to critique the proposal & process steps. Contact us

Case study: Creation of stand-alone quick engagement service-products for a Consulting firm

Abeo Consulting

“BDM advised and assisted us in defining Abeo Consulting’s proposition and the packaging of our services to simplify the ways in which potential clients could engage, and gain value from, our services”...read more

Derek Bishop, Director

Product Design
Product Design

Ideation
Ideation

Stress Analysis
Stress Analysis

Aesthetics
Aesthetics

Human Factors
Human Factors

Market Insight

  • Qualitative Focus-group surveys (structured interview questions, analysis)
  • Quantitative surveys & analysis (incl web-based)
  • Competitor analysis & Product/Service Audit
  • Design trend mapping

Innovation

  • Ideation & concept generation through: user research, human factors, user interface design & by Innovation workshops. And IPR.

Design

  • Industrial design (ie: product innovation, product branding & structural packaging, ergonomics (& quantitative pressure measurement), graphics & packaging design, user interface, product styling, colour & surface finish).
  • Design to ISO drawing standards
  • Dimensional metrology (inspection for manufacture & minimum cost)
  • Photo-realistic visualisations 3D-CAD Models

Engineering & Design Optimisation

  • Loading & stress analysis (FEA), vibration & heat-transfer analysis.

Outsourcing & Supplier Selection

  • Rapid prototyping (for 3D concept evaluation models - in Reaction Injection Moulding or Stereolithography resin models)
  • Far-East Supplier selection

* To discuss your project requirement (or to request a confidential meeting) please contact us