Integrated Business Consulting, Market Insight & Innovation Services

BDM offers a pragmatic approach based on quantitative/qualitative analysis of the market potential & the customers’ reactions to new products/services, coupled with modelling to confirm the business & market growth strategies & ROI.

Market insight together with innovation of new products & services (creating IPR) can increase competitive advantage & balancing these expectations with market-testing can confirm the market opportunity (de-risking the project).

Integrated services: (click on the topics to reveal more information on each service)

* So how can this benefit your firm?

To assist Clients to quickly find solutions to product/service design & marketing challenges, we offer Client-specific workshop sessions (working with your team) click the links to read more:

The project implementation will follow a structured methodology:-

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The project brief

  • Essential requirements
  • Information review
  • Plan, timeframes & costs
  • Specialist skills required
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Solutions workshops

  • Problem identification
  • Innovation & ideas generation & ranking (IPR?)
  • Service mapping
  • Product user improvements
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Market Insight

  • Product/service opportunities
  • Available market research
  • Specific research requirements
  • Quantitative/qualitative data gathering & analysis
  • Market attractiveness analysis
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Concept visualisation

  • 3D-Product CAD designs
  • Service process improvements.

Critique of the solutions

  • Idea selection
  • ROI, project risks, IPR, competitive advantage
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Verification

  • Customer reactions to virtual & 3D prototypes & service improvements
  • Agree final design changes
  • Marketing Plan
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Design

  • Product design & optimisation
  • Branding & POS design
  • MARCOMS design & copy
  • Website design & build
  • MARCOMS & sales collaterals
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Client sign-off

  • Customer acceptance
  • Pre-sales training
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Pre-production

  • Sourcing & selection
  • Support
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Project Realisation

  • Launch event
  • MARCOMS campaigns
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* To discuss your requirement (or to request a confidential meeting) please contact us