Integrated Business Consulting, Market Insight & Innovation Services

BDM offers a pragmatic approach based on quantitative/qualitative analysis of the market potential & the customers’ reactions to new products/services, coupled with modelling to confirm the business & market growth strategies & ROI.

Market insight together with innovation of new products & services (creating IPR) can increase competitive advantage & balancing these expectations with market-testing can confirm the market opportunity (de-risking the project).

Integrated services: (click on the topics to reveal more information on each service)

Market Insight & research (product/service gap-Analysis & predictive ROI)
Innovation of Products & Services to create competitive advantage (incremental design & new product ideas)
Strategy & Market Development for growth ‘take to-market’ solutions
Product & Service Design (& testing customer responses to virtual concepts) & design optimisation
Marketing Communications design of the sales/marketing digital communications (online & offline)
Sales Training (bespoke training for specific campaigns - products/services b2b, b2c sectors)
Implementation of the Marketing Communications Campaign

So how can this benefit your firm?

To assist Clients to quickly find solutions to product/service design & marketing challenges, we offer Client-specific workshop sessions (working with your team) click the links to read more:

Product/service innovation & design workshop to create incremental or breakthrough ideas
Project scoping workshop to solve a specific product/service marketing or design challenge
Strategy workshop to improve your product/service competitive advantage
We usually find that we can add-value at the first meeting by identifying how you can use product/service marketing & design to solve specific business issues. Click the initial response link to read more

The project implementation will follow a structured methodology:-

The project brief Essential requirements Information review Plan, timeframes & costs Specialist skills required	Solutions workshops Problem identification Innovation & ideas generation & ranking (IPR?) Service mapping Product user improvements	Market Insight Product/service opportunities Available market research Specific research requirements Quantitative/qualitative data gathering & analysis Market attractiveness analysis

Concept visualisation 3D-Product CAD designs Service process improvements. Critique of the solutions Idea selection ROI, project risks, IPR, competitive advantage	Verification Customer reactions to virtual & 3D prototypes & service improvements Agree final design changes Marketing Plan	Design Product design & optimisation Branding & POS design MARCOMS design & copy Website design & build MARCOMS & sales collaterals

Client sign-off Customer acceptance Pre-sales training	Pre-production Sourcing & selection Support	Project Realisation Launch event MARCOMS campaigns

To discuss your requirement (or to request a confidential meeting) please contact us

Business Consulting & Design Agency services · Insight & Strategy · Innovation & Product Design · Marketing Communications

Integrated Business Consulting, Market Insight & Innovation Services

Integrated services: (click on the topics to reveal more information on each service)

So how can this benefit your firm?