Strategy & Market Development (b2b/b2c Clients)
Increasing sales, increasing profits, sustaining growth & dealing with competitors are frequently the top concerns for Directors’ & CEOs’. The solution usually involves a well though-out practical marketing strategy driven by market research/analysis, a product/service development plan & solutions to greatly improve the customer experience.
‘How can we develop a practical strategy’?
A specific solution can be provided depending upon your business & marketing needs eg:-
Strategy consulting to:
- Combat competitors (eg: price pressure, new product/service introduction)
- Increase sales & growth in market share
- Increase profitability
- Sustain the company’s growth targets
- Solve a contraction in market share
- Increase rate of product/service innovation
- Diversification into new market sectors
Starting point:- A strategy workshop to understand the key issues affecting the Client’s business.
BDM recommends a half-day session followed by a written report outlining the potential solutions & a second meeting with the Client to critique the proposal & process steps. Contact us
Case study: Regional Government Client (restricted)
Development of a comprehensive 3-year Marketing Strategy covering the provision of professional business services, to allow the Public Sector organisation to set-up a new company entity...read more
Strategy Development
The development of a new strategy (for short-term or medium-term solutions) will usually involve the following process steps:-
- Market Insight: focused at understanding the opportunities (ie: market-gaps, what the customer really values, your competitors’ tactics, your customers’ opinions on customer-service, products & quality, improving the sales cycle, calculations on the market potential & predictive ROI)
- Product/Service Development:- incremental product/service improvements to increase value (& extend the life-cycle), improve the brand image &
- Innovation workshops: opportunities to create higher-value products & services (ie: design, technology, IPR & brand development)
- Sales proposition: developing a compelling sales proposition based on a sound understanding of the customer-values & desires. Recommendations on the most appropriate media for the Marketing Communications.
- Marketing Plan: writing a Product/Service Marketing Plan that provides the solutions & actionable steps (including: new/improved products & services (& payback analysis), routes to market (online/offline), pricing, marketing communications, & the sales campaigns). Supported by financial input from the Client’s Management Accountant.
- Presentation to the Client’s Management Team
Case study: Tekwin Venture Technologists
“BDM very rapidly assimilated the nature and context of our business and were key in re-positioning our technology-based, delivery-oriented thinking into a very persuasive business-led proposition”...read more
To discuss your project requirement (or to request a confidential meeting) please contact us